Geico’s famous animated Gecko used to turn up only in TV commercials. He recently enjoyed guest-star billing on a podcast. The cartoonish figure with the sophisticated accent appeared in June on WNBA player Azzi Fudd’s ‘Fudd Around and Find Out,” thanks to A.I. that allowed the character to interact with the sports star. “There’s not […]
A Geico Holiday Special? Insurance Giant’s New CMO Widens Spotlight on Entertainment
Geico’s famous animated Gecko used to turn up only in TV commercials. He recently enjoyed guest-star billing on a podcast. The cartoonish figure with the sophisticated accent appeared in June on WNBA player Azzi Fudd’s ‘Fudd Around and Find Out,”…
This article was originally published by
Variety
and is republished here under license.
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