Apple’s new CEO could change when it launches phones and laptops
John Ternus, Apple's new CEO, wants Apple to launch products more often than its usual splashy moments in the fall and the spring, according to a Bloomberg report detailing some of Ternus's initial plans for the company. Apple regularly holds…
By · September 29, 2026 · 1 min read
This article was originally published by
The Verge
and is republished here under license.
John Ternus, Apple’s new CEO, wants Apple to launch products more often than its usual splashy moments in the fall and the spring, according to a Bloomberg report detailing some of Ternus’s initial plans for the company.
Apple regularly holds iPhone launch events in September and often announces products later in the year and in springtime, but “Ternus has indicated that Apple must introduce products more quickly and become more experimental to remain competitive in the artificial intelligence era,” Bloomberg says. The shift may not happen right away given Apple’s “long-established” development practices. Apple is rumored to have a consider …
Leave a Reply