Duracell may have come up with an advertising concept that can last as long as its popular batteries. As the World Cup tournament draws near, the Berkshire Hathaway-owned copper-top staple is launching a new campaign featuring soccer champion Lionel Messi, who runs out of power and is brought back to life after his generic batteries […]
Duracell Taps Lionel Messi to Power Promotions During World Cup
Duracell may have come up with an advertising concept that can last as long as its popular batteries. As the World Cup tournament draws near, the Berkshire Hathaway-owned copper-top staple is launching a new campaign featuring soccer champion Lionel Messi,…
This article was originally published by
Variety
and is republished here under license.
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