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Endless Shrimp Deal Was Scheme to Squeeze Red Lobster, Suit Says

Red Lobster’s $20 all-you-can-eat shrimp deal wasn’t just a badly designed promotion that inadvertently helped tip the iconic American restaurant chain into bankruptcy.

This article was originally published by Bloomberg Markets and is republished here under license.

Red Lobster’s $20 all-you-can-eat shrimp deal wasn’t just a badly designed promotion that inadvertently helped tip the iconic American restaurant chain into bankruptcy.

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