A scuffle between stan account Club Chalamet and another Heated Rivalry die-hard shines a light on how parasocial fans are a publicist’s greatest asset—and liability.
Hollywood Thrives on ‘Rabid’ Fans. For Publicists, They’re a Nightmare
A scuffle between stan account Club Chalamet and another Heated Rivalry die-hard shines a light on how parasocial fans are a publicist’s greatest asset—and liability.
This article was originally published by
Wired
and is republished here under license.
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