India’s obsession with cricket has helped turn the Indian Premier League into one of the world’s most valuable sports leagues, attracting foreign investors like Blackstone. With only 10 teams serving a country of roughly 1.5 billion people, investors see scarcity, rising media consumption and India’s economic growth as powerful drivers of team valuations. (Source: Bloomberg)
How India Turned Cricket Into A Billion Dollar Business
India’s obsession with cricket has helped turn the Indian Premier League into one of the world’s most valuable sports leagues, attracting foreign investors like Blackstone. With only 10 teams serving a country of roughly 1.5 billion people, investors see scarcity,…
This article was originally published by
Bloomberg Markets
and is republished here under license.
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