The Indian Premier League remains the only Asia Pacific sports property priced at the top of the global market, according to new research from Media Partners Asia, which expects growth in the region’s sports rights fees to slow to 1%–2% a year through 2030, down from about 10% a year since 2021. The cricket league […]
Indian Premier League Stands Alone at the Top as Asia Pacific Sports Rights Growth Slows, Media Partners Asia Finds
The Indian Premier League remains the only Asia Pacific sports property priced at the top of the global market, according to new research from Media Partners Asia, which expects growth in the region’s sports rights fees to slow to 1%–2%…
This article was originally published by
Variety
and is republished here under license.
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