Ben Cohen says his ice-cream company has been silenced by corporate ownership – and a boycott of Magnum brands could force a sale
Ben & Jerry’s ice-cream in the tub is still great, but the brand’s newest chocolate-covered ice-cream bar on a stick?
“It ain’t the same,” Ben Cohen, the company co-founder, told the Guardian. Sure, the chocolate coating is still thick enough, but the ice cream itself is “kinda fluffy”, Cohen said – an insult in the ice-cream world that suggests extra air was added to cut costs.
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