News & Politics K-pop’s BTS comeback tour rallies South Korea’s global ‘soft power’ drive
K-pop sensations BTS ignited a wave of interest in South Korean culture that now extends from food to cosmetics.
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· May 2, 2026 · 1 min read
This article was originally published by
Al Jazeera
and is republished here under license.
K-pop sensations BTS ignited a wave of interest in South Korean culture that now extends from food to cosmetics.
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