The new measure falls short of calls for gambling ads to move to an opt-in model, or for an outright ban
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The Labor government has pledged a new single-service opt-out register for gambling ads – an idea similar to the Do Not Call register for spam calls – as part of amendments to its wagering ad bill, as well as restrictions on inducements and limiting commissions for agents.
The communications minister, Anika Wells, has also confirmed gambling companies will face a new levy to pay for the register, a beefed-up measure to curb wagering ads, after concerns were raised through a Senate inquiry that people would struggle to find or complete individual opt-out options on each online service.
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