Tom Bartlebaugh, CEO of Miniso USA, discusses his outlook for the Chinese brand’s expansion into North America, and its strategy in expanding on lifestyle and apparel products, utilising collaborations and original IP.
He says the company targets 20% in US store growth this year. He speaks exclusively with Haidi Stroud-Watts on “Bloomberg: The Asia Trade.” (Source: Bloomberg)
Miniso US CEO on Business Growth Strategy
Tom Bartlebaugh, CEO of Miniso USA, discusses his outlook for the Chinese brand's expansion into North America, and its strategy in expanding on lifestyle and apparel products, utilising collaborations and original IP. He says the company targets 20% in US…
This article was originally published by
Bloomberg Markets
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