When it comes to TV news, winning viewers’ trust is out, and making them passionate about what they watch is in. A media consultancy that had a hand in creating the format that ultimately became “Good Morning America” is warning TV-news organizations that they need to blow up their old models as soon as possible, […]
One of TV News’ Most Respected Consultants Says Format Is Breaking, Needs to Change Quickly
When it comes to TV news, winning viewers’ trust is out, and making them passionate about what they watch is in. A media consultancy that had a hand in creating the format that ultimately became “Good Morning America” is warning…
This article was originally published by
Variety
and is republished here under license.
Leave a Reply