PacSun 'Co-Creating' Brand to Reach Gen Z

PacSun CEO Brieane Olson said that the retailer has built a resurgence by ‘co-creating’ and listening to a live feedback loop of what Gen Z consumers want to see from the retailer instead of treating young people like a static audience. She said brands have to shit the notion of control and relinquish it some to gain more ‘brand and community trust.’ (Source: Bloomberg)