People Can’t Stop Buying Diamonds on TikTok: ‘I Feel Like Thanos’

TikTok Shop started as a place where users snagged makeup products, phone cases, and fast-fashion. Now, people are dropping cash on gems

By · August 16, 2026 · 1 min read

This article was originally published by Rolling Stone and is republished here under license.

TikTok Shop started as a place where users snagged makeup products, phone cases, and fast-fashion. Now, people are dropping cash on gems

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