For Spain’s film industry, the Goyas are more than a night of trophies. In the wake of the 40th edition, the awards are still functioning as a visibility boost, a prestige marker and, for some titles, an effective lever in sales and international positioning. The timing is useful. And the Goya Goes To… New Spanish […]
Spain’s Film Academy Primes the Goya Awards as Box Office Boost, Prestige Marker and Export Tool
For Spain’s film industry, the Goyas are more than a night of trophies. In the wake of the 40th edition, the awards are still functioning as a visibility boost, a prestige marker and, for some titles, an effective lever in…
This article was originally published by
Variety
and is republished here under license.
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