Taylor Swift has been at the center of AI imitation controversies for years, and now, she’s become the latest celebrity who’s escalating attempts to protect herself from AI copycats. As usual, however, the legal system intersects with technology in complicated ways – and Swift’s efforts may be a long shot.
In trademark applications filed last week, Swift’s team asked for protection for two phrases spoken by the singer: “Hey, it’s Taylor Swift” and “Hey, it’s Taylor.” The trademark applications, filed by TAS Rights Management on behalf of Swift, include audio clips of Swift saying the two phrases as part of a promotion for her latest album. …
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