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Tim Cook’s Legacy Is Turning Apple Into a Subscription

The soon-to-exit Apple CEO went all in on services. Now, the incoming CEO, John Ternus, will need to embrace the AI era.

This article was originally published by Wired and is republished here under license.

The soon-to-exit Apple CEO went all in on services. Now, the incoming CEO, John Ternus, will need to embrace the AI era.

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