Why Your Grocery Store Has So Many Sparkling Waters

Walk down the beverage aisle and you’ll find dozens of sparkling water brands competing for your attention. It looks like saturation, but it’s actually a sign of a category in the middle of a massive shift away from sugary sodas and toward healthier, zero-sugar alternatives. Spindrift’s CEO says there’s a clear path to $1 billion in sales. Nixie’s founder says taste is everything. And a venture investor says the smartest money isn’t on any one brand, it’s on the companies that supply them all. (Source: Bloomberg)