The web and Google once had a deal: Google collects data and indexes webpages and in exchange sends oceans of traffic to websites. The deal wasn't perfect and certainly made Google more money than it made the websites, but it…
By · July 24, 2026 · 1 min read
This article was originally published by
The Verge
and is republished here under license.
The web and Google once had a deal: Google collects data and indexes webpages and in exchange sends oceans of traffic to websites. The deal wasn’t perfect and certainly made Google more money than it made the websites, but it worked for a long time. Now, however, the deal seems to be dead. And the web is being forced to reckon with what happens when the Google traffic dries up.
On this episode of The Vergecast, David and Nilay talk about the week’s Google Zero news, including Reddit’s interest in getting out of an AI training deal, and the publishers considering blocking Google from crawling their sites altogether. (Nilay also takes a bit o …
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